My daughter is in middle school.  If you have had kids go through middle school,  or if you are brave enough to remember back to your experience, you know what an important time it is in figuring out who you are and who you are not.  It’s a time of labeling and categorizing everyone and everything, especially yourself. 

You begin to develop your idea of who you are, what you can do and where you fit.  You also develop your beliefs about who you are NOT, what you CAN’T DO and where you DON’T fit.  As important as your ideas about who you are can be, it’s your beliefs about who you are NOT that often determine what you will accomplish. 

What Label do you Wear? Melanie YostWhen you decide you are not something, you close down those avenues and possibilities disappear.  When kids think they aren’t good students, they quit studying and quit making academics a priority, and instead start to focus on jobs that don’t require higher levels of education.  When kids decide they are not athletic, they quit looking for ways to enhance their physical strength and skills.  They close those doors of possibility in their life.

We often come to these decisions at a young age.  There are many factors that influence who we think we are not and what we think we are not capable of doing, being or having.  Failure, humiliation and shame are the seeds that get watered by fear and negativity.  Other people’s opinions of what we aren’t good at feeds the growth of these negative beliefs about ourselves. 

That’s why setting big goals is so scary and uncomfortable.   Usually what you want it on the other side of your beliefs about who you are NOT and what you are NOT capable of accomplishing.  You have to walk straight through that mine field of negativity, doubt and fear to get to what you want.  “I want to expand my business and hire more people but I’m not good at the HR piece”, “I want to become a top producer but I’m not good enough to play with the big boys” . . . .  “I want more of a social life but I’m not good in crowds”.. . . . “I want to take more time off but I’m not good at delegating and giving up control”.

I have set the goal of running a 5K this year.  If you are a runner, you are probably thinking “easy, peasy”.  I have realized that I decided years ago that I’m not a runner.  Running isn’t easy for me and I don’t enjoy it so I came to the conclusion that I’m just not a runner.  Every time I go out for a run that belief comes right up in the forefront of my brain and bring all the supporting evidence of past “failures”, “embarrassments” and painful situations to convince me that my goal is stupid and I should just quit.  In order to reach my goal, I need to see them for what they are and keep running right past them. 

So if you are struggling to reach a goal, I guarantee you that one or more beliefs about who you aren’t or what you can’t do is getting in your way of doing, being or having what you want. 

I’d love to hear your thoughts about this article.  Please leave them below. 

If you want to talk about how I can help you navigate the mind filed of “I’m not” and “I can’t” so you can get were you want to go, contact me about scheduling a time to talk.


melanie2-smMelanie Yost LCSW is an Author, Speaker, and Business Mentor for motivated business owners ready to break through to the next level. She teaches them how to integrate their unique skills, natural abilities and lifestyle priorities into their business planning and marketing strategies so that they can make more money than they ever thought possible and have fun doing it.

A psychotherapist for 20 years, Melanie combines a wealth of effective and creative tools that empower her clients to transform their lives, their situations, and most importantly, their outcomes. When people are looking for an opportunity to create a 180 degree turn in their finances, beliefs, business and lives, they seek Melanie’s acute wisdom and trusted advice. Melanie’s coaching is a mix of practicality, mindset, strategy and marketing. If you have ever wanted to get out from under the limitations of your business and start living your passion and loving what you do, her coaching is a must!